{"id":1869,"date":"2010-05-26T06:34:04","date_gmt":"2010-05-26T11:34:04","guid":{"rendered":"http:\/\/34.230.97.218\/?p=1869"},"modified":"2010-05-31T12:31:43","modified_gmt":"2010-05-31T17:31:43","slug":"publicite-ipad-1-%e2%80%93-kindle-0","status":"publish","type":"post","link":"https:\/\/maximejohnson.com\/techno\/2010\/05\/publicite-ipad-1-%e2%80%93-kindle-0\/","title":{"rendered":"Publicit\u00e9: iPad 1 \u2013 Kindle 0"},"content":{"rendered":"<p><img decoding=\"async\" loading=\"lazy\" src=\"http:\/\/www.maximejohnson.com\/wp-content\/uploads\/2010\/05\/ipad-kindle-pub.jpg\" alt=\"ipad kindle pub\" title=\"ipad kindle pub\" width=\"560\" height=\"373\" class=\"aligncenter size-full wp-image-1870\" srcset=\"https:\/\/maximejohnson.com\/wp-content\/uploads\/2010\/05\/ipad-kindle-pub.jpg 560w, https:\/\/maximejohnson.com\/wp-content\/uploads\/2010\/05\/ipad-kindle-pub-300x199.jpg 300w\" sizes=\"(max-width: 560px) 100vw, 560px\" \/><\/p>\n<p>Quel est le meilleur gadget: un iPad ou un Kindle? Si on se fie uniquement aux publicit\u00e9s magazines, la r\u00e9ponse est claire: l\u2019appareil d\u2019Apple remporte largement la bataille!<\/p>\n<p>Je feuilletais cette semaine un vieux Forbes (novembre 2009) trouv\u00e9 sur un banc quand cette publicit\u00e9 pour le lecteur de livres \u00e9lectroniques Kindle d\u2019Amazon a retenu mon attention: elle me rappelait quelque chose\u2026 J\u2019ai finalement r\u00e9alis\u00e9 qu\u2019elle me faisait penser \u00e0 une publicit\u00e9 pour l\u2019iPad situ\u00e9e au dos de la derni\u00e8re \u00e9dition de Wired.<\/p>\n<p>Comme on peut le voir donc, les deux appareils permettent de consulter le New York Times. Mais sur quel appareil avez-vous r\u00e9ellement envie de lire votre journal? Celui de gauche, ou celui de droite?<\/p>\n<p>Je ne sais pas si la publicit\u00e9 d\u2019Apple est une r\u00e9ponse directe \u00e0 celle d\u2019Amazon (j\u2019ai l\u2019impression que oui), ou si la ressemblance n\u2019est qu\u2019une co\u00efncidence, mais la diff\u00e9rence est vraiment frappante\u2026<\/p>\n<p>Au royaume de la publicit\u00e9, la Pomme est reine\u2026<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Quel est le meilleur gadget: un iPad ou un Kindle? Si on se fie uniquement aux publicit\u00e9s magazines, la r\u00e9ponse est claire: l\u2019appareil d\u2019Apple remporte largement la bataille!<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false},"categories":[321],"tags":[343,452,475],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p37EYA-u9","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/maximejohnson.com\/techno\/wp-json\/wp\/v2\/posts\/1869"}],"collection":[{"href":"https:\/\/maximejohnson.com\/techno\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/maximejohnson.com\/techno\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/maximejohnson.com\/techno\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/maximejohnson.com\/techno\/wp-json\/wp\/v2\/comments?post=1869"}],"version-history":[{"count":4,"href":"https:\/\/maximejohnson.com\/techno\/wp-json\/wp\/v2\/posts\/1869\/revisions"}],"predecessor-version":[{"id":1885,"href":"https:\/\/maximejohnson.com\/techno\/wp-json\/wp\/v2\/posts\/1869\/revisions\/1885"}],"wp:attachment":[{"href":"https:\/\/maximejohnson.com\/techno\/wp-json\/wp\/v2\/media?parent=1869"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/maximejohnson.com\/techno\/wp-json\/wp\/v2\/categories?post=1869"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/maximejohnson.com\/techno\/wp-json\/wp\/v2\/tags?post=1869"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}